Wednesday, August 29, 2012

Out and About - 'The Day Before Lanvin'

Anna Boulic and myself at the 'Day Before Lanvin' film premiere presented by Madame Virtue & Co.  photograph by taken at ACMI Melbourne. For more photos and a wonderful review please visit

This week I was lucky enough to attend a special premiere screening of the Lanvin film; 'The Day Before Lanvin'. The film was presented by Madame Virtue & Co. at ACMI at Federation Square as part of the upcoming Melbourne Fashion Festival.
The film followed current Lanvin designer, Alber Elbaz in the 48 hours leading up to their collection premiere parade. The film did a wonderful job in giving a realistic insight into the world of high fashion.
As an ex-fashion student, the stress and the all night marathon of work was all too familiar. I actually had a physical reaction as my eyes stung from the familiar feeling of exhaustion and concentration and my stomach started to churn. Watching the seamstress unpicking stitching hours before the show, reminded me of all the time I'd spent with my un-picker. (It was WAY to much which is why I became an illustrator not a fashion designer!!)

Some of my favourite things to see in the film:
A very quick history lesson. I loved hearing about the story behind the Lanvin Logo. The Logo was taken from an original photo of original designer Jeanne Lanvin and her young daughter and then styled into the famous trademark we know today.
A real insight into how hard the seamstresses, patten makers and technicians work and the pressure they deal with. I was very pleased to see them drinking some Veuve Clicquot at the end of their night and actually being in attendance at the actual parade (even if it was to work).

There is a wonderful review and photographs of the film premiere at here at Please check it out.

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